Hey, I'm Enrique
I BELIEVE THE BEST DESIGN
FEELS EFFORTLESS.
SIMPLE ON THE SURFACE.
SMART UNDERNEATH.
I design Digital product
experiences that make
sense, visually, emotionally,
and strategically.
Always grounded in
storytelling, product
thinking, and a clear sense
of purpose.
my skills
UX Strategy
Interaction Design
Storytelling
Prototyping & Testing
Experience
121 DX (2025)
PRODUCT DESIGNER - Experience Lead
- Led a team of UX and UI designers across multiple international projects, including the mobile adaptation of Roland DG Connect (B2B SaaS), eCommerce optimization for Stash Tea, and the end-to-end UX redesign of Jelly Belly’s website.
- Worked closely with PMs, engineers, copywriters, content strategists, and creative directors to define experience direction and interaction flows, ensuring design decisions were aligned with business goals.
Freelance (2019 – Present)
Visual & Product Designer
- Led a full UX case study for the Cineteca Nacional, redesigning their website to improve accessibility, content discovery, and ticket purchase experience based on user research.
- Developed UI assets, illustrations, and motion graphics for high-impact campaigns with brands like Bleacher Report, Puma, Conmebol, and Concacaf, including branded digital content for Copa América 2024.
UNESCO (2023 – 2024)
Design Consultant
- Designed the visual identity for UNESCO’s “Fit for Life” initiative, ensuring branding cohesion across digital and print materials.
- Created branding guidelines, promotional assets, and digital content for international campaigns.
bettylabs (2019-2021)
UI & Illustration Designer
- Designed UI-embedded illustrations for Sideline, improving user experience with interactive visuals.
- Created marketing and promotional visuals for Locker Room, later acquired by Spotify and rebranded as Spotify Live.
Testimonials
“Enrique’s creativity, passion for design, and ability to adapt his vision into Digital materials made him a valuable team member at UNESCO. His patience, dedication, and willingness to learn throughout the process were truly appreciated.”
Drake Thomas, Associate Project Officer at UNESCO
“Enrique’s creativity and strong communication, made working with him a great experience.”
Harrison McIntire, Head of Digital, SPORTFIVE USA & Canada
